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BETTER BREATHING TIKTOK CAMPAIGN

How do you write a script for a movie that’s already been filmed? That was the challenge we were faced with when developing these TikTok ads to support our Better Breathing campaign aimed at asthma patients and caregivers.

Using existing footage from a partner agency, we created a series of humorous, playful spots that showcased what’s possible with DUPIXENT, whether you’re practicing your gymnastics routine or showcasing your best dance moves at the roller rink.