BOOST MOBILE
Standing out in the hyper-competitive mobile industry requires a strong brand, a nimble approach and a propensity for trying new approaches. As a Brand Manager, I drew on my copywriting and journalism background to help tell the Boost story in a compelling and consistent voice, working both internally and with outside partners to develop memorable events and marketing assets.
A few projects I’ve highlighted here:
Working with Team Pitbull (yes, that Pitbull) to “paint the town orange” in the weeks leading up to Super Bowl LIV
Writing and script supervising a soccer-themed TV spot to air during the Copa America tournament
Concepting and overseeing a brand partnership with XvsX Sports and Metta World Peace (formerly Ron Artest), culminating in the #BoostBaller social media contest
Creative directing/managing influencer partnerships as part of presenting sponsorship for El Pulso, a Pandora virtual concert featuring Sech
“Paint the Town Orange” – Super Bowl LIV (2020)
Copa America TV Spots
XvsX sports brand partnership/social media contest
El Pulso virtual concert sponsorship
