ECZEMA AWARENESS MONTH: CELEBRATING CAREGIVERS

In honor of Eczema Awareness Month, we gave a special shoutout to those who will stop at nothing to help their loved ones find the care they deserve. This web and social campaign told the stories of DUPIXENT ambassadors with playful doodles and digital illustrations that reflect the real interests of their little ones.

The campaign featured striking violator banners and an interactive carousel on the DUPIXENT website, as well as a new page offering support and information tailored to caregivers. Display and social ads drove traffic to the site and were successful enough to serve as inspiration for other indication awareness campaigns.