LIBERTY UNIVERSITY
With a total enrollment of more than 110,000 students from 80+ countries, Liberty University is the nation's largest private, nonprofit university. We initially developed a single spot under the "Shine Brighter" concept to support the university's marketing push for its online degree programs.
Following that spot's success, we expanded the concept into a multichannel campaign, resulting in a 25% year-over-year enrollment boost, as well as a few shiny new trophies to add to our award shelves.
Fun fact: One of our Shine Brighter spots was the first commercial ever filmed in the Kauffman Center for the Performing Arts in downtown Kansas City.
Pandora radio ads
Landing page
