LIBERTY UNIVERSITY
With a total enrollment of more than 110,000 students from 80+ countries, Liberty University is the nation's largest private, nonprofit university. We initially developed a single spot under the "Shine Brighter" concept to support the university's marketing push for its online degree programs.
Following that spot's success, we expanded the concept into a multichannel campaign, resulting in a 25% year-over-year enrollment boost, as well as a few shiny new trophies to add to our award shelves.
Fun fact: One of our Shine Brighter spots was the first commercial ever filmed in the Kauffman Center for the Performing Arts in downtown Kansas City.
Uploaded by Liberty University on 2014-06-26.
Uploaded by Liberty University on 2014-06-26.
Liberty University Online brings more than 100 affordable degree programs, superior academics, and exceptional student support to your corner of the world, offering you a world-class education, with a Christian worldview, online, so wherever your vision is taking you today, you can begin to shine brighter.
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